Content Osmosis

Content osmosis
refers to the characteristics of a medium’s content being transferred into the personality of its audience, such as intellectual content making an audience feel more intellectual, or the exclusiveness of a medium’s content making an audience feel exclusive.

The notion of content osmosis is similar to the phenomenon of physical osmosis, referring to the content of a medium flowing into an adjacent medium. Content osmosis has been used for decades to persuade consumers that their identities are determined by the products and services they consume. This same strategy is being used today by various forms of social media.

To download an HD movie of a lecture on Content Osmosis, select this link with your right mouse button, and then select the popup menu item: (Save Link As). The movie can be played in Quicktime Player or VLC.

Academics are welcome to present this material in their classes and to make copies of the movie.

A lower quality, online version of the movie is available below:


 
 
Previous presentations of this lecture:
ISEA 2011, Istanbul, Turkey, 2011