documentary video, 93:00 minutes
|Preview of Cultivating Innovation • scroll down for complete documentary and individual sections|
|Academic research on digital media technology has existed in various computer science and engineering departments for over 50 years, while related research on digital media content became widespread more recently in the arts and humanities. Many academic institutions carrying out these research activities are now devoting considerable human, technical, and financial resources in pursuit of innovation with digital media, ranging from the creation of new forms of digital media content to hardware and software development.
Cultivating Innovation is a documentary about the environmental factors that influence innovation with digital media in academia. Seven full-time international academics and a management consultant working with innovation in digital media respond to questions about the influences of environmental conditions on attaining innovation. The interviewees discuss the differences between innovation and creativity, and how time, physical environment, interpersonal environment, and organizational structure influence their abilities to be innovative with digital media. The interviewees' expertise includes architecture, computer science, engineering, game design, music, digital media art, and management.
Although Cultivating Innovation is primarily idiographic, the perspective conveyed is that academic pursuits in digital media are more likely to succeed when the temporal, physical, interpersonal, and organizational conditions surrounding academic researchers are appropriate for enhancing innovation. Adequate funding, relevant technological resources, and the hiring of talented academics will not necessarily lead to innovation within a research group. An impediment to innovation discussed by most of the interviewees is an organizational environment that seemingly advocates innovation but repeatedly requires researchers to undertake time-consuming and inflexible bureaucratic procedures. Other detrimental factors within the organizational environment included academic administrators who lacked sufficient human skills or appropriate knowledge for motivating and evaluating innovative research in digital media content. These and other environmental factors discussed by the interviewees concur with comprehensive studies by various psychologists who have examined creativity, innovation and motivation in the professional workplace. (see references below)
Cultivating Innovation is intended primarily for academics and academic administrators involved with digital media research, but the findings may be relevant to innovation in any discipline.
"People will not feel motivated if they are not appreciated and organizations that think they can just hire people and stick them in a box are not fundamentally valuing these people as people. It is a fundamental aspect of the human spirit to be entrepreneurial, in other words to innovate. I think it is also a fundamental aspect of human nature to want to love and be loved. People want to feel valued in relationships, they want to feel appreciated."
Dr Dave Richards, Strategic Innovation Leadership Facilitator, London, UK
"There is a little difference between creativity and innovation…there are people who creatively figure out how to creatively separate other people from their money, and we call it innovation."
Dr Kellogg S. Booth, Professor Emeritus, University of British Columbia, Canada
|complete documentary of Cultivating Innovation • complete documentary (93:00)|
|Individual sections from the complete video below|
|Part 1 • Innovation and Creativity (14:00)|
|Part 2 • The Interviewees • (4:00)|
|Part 3 • Time (15:00)|
|Part 4 • The Physical Environment • (15:00)|
|Part 5 • The Interpersonal Environment (12:40)|
|Part 6 • The Organizational Environment (32:00)|
Amabile, T. (2013). Componential theory of creativity. In E. Kessler (Ed.), Encyclopedia of Management Theory (pp. 135-140). Thousand Oaks, CA: SAGE Publications.